A group of journalists and presenters from the Cumbrian media took part in a dragon boat race on Windermere to raise money to help fight breast cancer on wear it pink day on Friday 29th October 2010. The media team included journalists and presenters from Radio Cumbria, Lakeland Radio, the Westmorland Gazette and the North West Evening Mail. They were joined by staff from English Lakes and Osprey Communications. The media team faced tough competition from the Paddlers for Life crew, a team of breast cancer survivors from Cumbria and Lancashire based at the Low Wood Bay on the shores of Windermere. The cancer dragon boat phenomenon started in 1996 in Canada when a sports medicine doctor formed the first crew. Research has shown that physical activity involving teamwork and paddling can give cancer survivors both physical and emotional benefits, as well as helping to build friendship and support networks. Paddlers for Life has two dragon boats at the Low Wood Bay Watersports Centre where it has been based since 2008 and meets most Sundays to practice. If you'd like to make a donation to wear it pink day please visit www.justgiving.com If you would like to get involved in Paddlers for Life, or who would like to offer sponsorship or donations, can find more information and contact details on the group's website www.paddlersforlife.co.uk.
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